Apple is Moving to Custom Silicon
Apple is Moving to Custom Silicon Kulbhushan Bhatt Penn State University MGMT871: Strategic Management Eric Stein November 16, 2020 Apple is Moving to Custom Silicon Apple announced earlier this year that it will use in-house silicon to power the new Macs (Iyengar, 2020) . Apple claims that these devices will be up to 3x faster than the previous models and provide a longer battery life! Most PCs are today powered by x86 ( X86 2020) chips. The new M1 chip is based on ARM architecture ( ARM architecture 2020) which is the dominant architecture for processors used in smart phones. This move enhances competitive advantage of Apple in the hyper-competitive PC market. This paper analyzes the impact of this strategic move under the framework of Core Competency Strategy to assess impact on Apple and the PC market. Apple and PC Market Apple, o...